About Us

Sentosa HarbourFront Business Association (SHBA) is formed by 14 founding members within the Sentosa and HarbourFront precinct and was established on 21 November 2013. It was officially launched on 26 December 2013, and the current EXCO is headed by Mr Yim Choong Hin, Senior Vice President of Hospitality, Resorts World Sentosa.

Membership in SHBA is open to HarbourFront and Sentosa stakeholders, as well as non-stakeholders who have an affiliation to lifestyle business within the precinct. Current members comprise of the founding members in the Association, including the owners and senior management of Integrated Resort, stake board, shopping malls, entertainment centre, world-class hotels, cruise terminal and marina club.

Objectives

SHBA’s mission is to work relentlessly to bring together stakeholders, non-stakeholders, government agencies, statutory boards and various groups to share a common goal of promoting the precinct as the region’s foremost lifestyle destination for business and leisure, and subsequently achieving productivity-driven growth through synergizing on core competencies and distribution systems.

Our objectives are:

  • To allow visitors to maximize their time spent here in the precinct
  • To increase the awareness for all on the precinct’s offerings and events
  • To front partnerships and collaborations with all tourism-related organizations and government bodies
  • To foster co-operation, understanding, and goodwill among members