SHBA Launch Group PhotoMembers of the Sentosa HarbourFront Business Association at the launch event, officiated by Minister S Iswaran at Universal Studios Singapore on 26 December 2013.

 Founding MembersSentosa HarbourFront Business Association (SHBA) was formed by 14 businesses and stakeholders in the Sentosa HarbourFront precinct, which aims to leverage all the tourism and leisure assets of the area and promote these collectively as the preferred leisure, lifestyle and MICE resort destination in the region.